News Article

College of the Ouachitas Board Votes to Become Arkansas State University Three Rivers


MALVERN, Ark. – The College of the Ouachitas Board of Trustees voted Sept. 10 at a special called meeting to rename the school Arkansas State University Three Rivers and adopt a new logo.

In February, the COTO board voted to align with the Arkansas State University System. The change will become effective Jan. 1, 2020, pending approval by the Higher Learning Commission.

ASU Three Rivers Logo

The name and logo announcement followed six months of discussions regarding a new name. Focus groups that included Malvern/Hot Spring County Chamber of Commerce members, Career Center high school students, and college employees reviewed a selection of names and colors.A naming committee consisting of a broad representation of college constituents reviewed and discussed more than 40 options.

CJRW, a full-service marketing and advertising agency in Little Rock, shared a logo concept with the committee and the Board of Trustees last week.  The Board unanimously voted to accept the logo variations as presented.

The college will begin officially incorporating use of the logo across all platforms and mediums Jan. 1, but some advertising with the new name may be implemented as early as November.

Founded in 1969, College of the Ouachitas is celebrating its 50-year anniversary in 2019. The public is invited to join the College at its 50-Year Anniversary Community Celebration on Tuesday, Oct. 22, from 3 to 6 p.m., on the Arts & Sciences Center lawn.

Media Inquiries

Media inquiries and interview requests or requests for documents subject to the Arkansas Freedom of Information Act should be sent to Jeff Hankins, Vice President of Strategic Communications, at

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